ATV Oil and Lubes Market Report
for 2009
“Not all ATV oils are the same. Whether your customers are racers, ride for sport, or use their ATV or UTV for more farm or work related activities, the importance of protecting their investment doesn’t change,” stated Carter Olcott of
Bel-Ray Company. As ATVs continue to become more advanced, the oil must be formulated to keep up with the demands of these machines in order to provide the best possible protection. The following companies have offered up their latest ATV oils and lubricants for this month’s Market Report.
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AMSOIL Formula 4 StrokeĆ powersports synthetic motor oil
(AFF) is specially formulated for four stroke ATVs, UTVs and snowmobiles, announced spokesperson Len Groom. He told us this oil is designed to reduce wear, is wet clutch compatible and contains no friction modifiers. “Its broad viscosity range makes it excellent for use in both hot and cold weather conditions,” Groom explained, adding, “Its SAE 40 properties provide protection for hot operating engines while its 0w rating and -60_F pour point provide excellent cold weather starting.” When buying this oil, consumers need to know AFF is “made from the finest base stocks and uses max dose additive technology to ensure that their equipment performs well in all conditions and extreme environments that are common in the world of ATVs,” Groom told stores. He concluded by saying, “Regardless of the economy AMSOIL has always strived to provide oil that helps prolong the life and maintain the performance level of your customer’s ATV. In today’s economy that concept has become very important to the rider who may be keeping their ATV longer than they traditionally have.”
AMSOIL
www.amsoil.com
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“Our Bel-Ray ATV Trail Motor Oil features our exclusive rust defense system
(RDS) which uses specially formulated additives and technology to protect ATV engines from the harmful effects of moisture,” informed Channel Marketing Manager Carter
Olcott. He continued by saying, “Bel-Ray’s RDS adds a unique boost to rust preventive additives so that the
Bel-Ray ATV Trail Motor Oil has a higher level of effectiveness over competing brands against moisture build-up in engines.” The oil is said to be offered in SAE Grades 10w30 and 10w40 and it, as well as the
Bel-Ray ATV Racing Motor Oil, reportedly offers superior wear protection in high revving engines, as well as engines that experience extreme load demands. “Our marketing strategy always has the dealer in mind and is constantly working hard to push people through their doors asking for
Bel-Ray,” explained Olcott. He continued by telling stores, “We ask people to support their local dealers that support us and our sport and so far we are seeing and hearing positive results from it. We will also initiate a Web based program to help riders easily find local dealers and order from their online stores if they have them.”
Bel-Ray Company
www.belray.com
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“Syn Blend 10w40 and 20w50 offers outstanding performance and protection for all critical engine, transmission and clutch components,” informed Maxima Racing Oils President Danny Massie, “Its unique additive offers unsurpassed cleanliness for smooth, trouble-free performance.” These oils are reportedly designed to work with the clutch to ensure proper engagement and grab and they are said to exceed JASO MA requirements and boast a segment-leading additive system. “Syn Blend 10w40 and 20w50 is a high-quality, semi-synthetic with a high synthetic content and utilizes the finest ester synthetics available,” stated Massie. He continued by telling dealers that Maxima is one of the only oil companies in the powersports industry to offer pricing support to the distributor/dealer network in 2009. He added, “We are pushing back very hard on our suppliers to ensure quality products at competitive prices … We do not skimp on formulations to hit a price point, but we feel we do a good job with process efficiencies allowing us to bring to market a great package of price and protection with our oils.”
Maxima Racing Oils
www.maximausa.com
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Spectro Platinum 4 ATV 0w40 is the latest addition to the company’s lineup, informed Director of Marketing David Willis. He continued by saying, “It provides phenomenal endurance and performance even at the most extreme temperatures, both hot and cold. With a flash point of 260_C and a pour point of -48_C, Platinum 0w40 has a performance range that racers can rely on.” Willis continued by telling consumers that using Spectro Platinum ATV oils will not void any warranties and it is not a problem with wet clutches. Dealer/retailers should know that even though Spectro’s cost of goods has climbed, the company has held steady on its prices, concluded Willis.
Spectro Oils of America
www.spectro-oils.com
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Not all oil is the same – just as it is important for riders to know the difference between motorcycle oil and automotive oil, they also need to know the benefits of using ATV-specific oil in their quads. If you have any questions regarding the content of this feature, feel free to use the contact list provided to gather more information. After all, education is the key to keeping you and your customers happy.
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