| Harley Aftermarket
With
the introduction of the new 2008 Harley-Davidson models, these
companies are hoping your customers will be willing to shell out a
few extra bucks to dress up their Hogs. From air wings, to tire
kits, to handlebars, these manufacturers and distributors are
eager to help you decide which products to stock, so that the next
time your customers come looking for a great new product for their
Harleys, you’ll have just what they need. Although we asked for
information on accessories, not performance products, some decided
to include those products anyway. We think them too important to
exclude, so hope you don’t mind their participation.
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The
latest Harley-Davidson aftermarket accessory from Atlas
Precision is the Atlas Duck Tail bobber frame, designed to
fit Big Twin, Sportster and Dyna models, reported Vice
President Peggy Ellavsky. The frame offers bobber styling for
stock narrow or big tires, she added. “It seems to me that
people are going back to the basics with the stock rear
wheels,” Ellavsky told us. She said she considers the people
who come into this industry to make a buck and then go out of
business, leaving behind unsatisfied customers, to be the
biggest threat to the powersports market. “People need to
realize that quality and workmanship mean a lot when you are
putting your life on the line on a motorcycle,” she
explained, adding, “Opportunities are few and far between in
the industry right now.” She said dealer/retailers need to
understand that the manufacturer is not out to change the
world and they are not out to put the dealers out of business;
they are simply providing a service that the dealer cannot.
Atlas Precision
www.atlasprecision.com |
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The
Baker Built clamp
type air wings with uppers for Harley-Davidson ultra classic
cycles are new, informed Sales Manager Barbara Baker. She
told us these air wings allow the rider to leave the lowers
on year round and they are designed to keep more air off the
rider and passenger when in the closed position. “In the
open position, they help cool the engine; they bring in much
more air to the legs, thighs and upper body, plus they help
eliminate dead air space behind the windshield,” she told
us, adding, the uppers adjust separately from the basic air
wings. Though Baker hasn’t noticed anything in particular
in the way of market trends, she said she believes the
biggest threat to the industry is the influx of Asian
imports and the cheap product copies into the market. “The
biggest opportunity lies in the continued stress of the
importance of American-made products and the industry’s
continued reliability to improve and provide quality
products at fair prices,” Baker explained. Sales are
currently down thanks to a slower or softer market, she
divulged. “Put a strong emphasis on buying quality
American-made accessories,” she advised stores.
Baker
Built Air Wings
www.bakerbuilt.com |
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The
new Baker King
Kong Klutch was designed to fit 1999-2006 stock
Harley-Davidson Big Twin applications, noted Director of
Marketing Anthony Underwood. “The KKK features the most
tremendous torque capacity of any other stock compatible
clutch, while providing an extremely feather-light effort
without centrifugal performance sacrifices,” he explained.
Underwood added, “One innovative design advantage to the
King Kong Klutch is that the 20 automotive friction plates
are pushed out from the center as far as possible while
still allowing it to fit stock applications.” This is said
to add torque capacity without increasing spring tensions
and the additional surface area is said to help with cooling
as well. “Performance and quality favored over lower-cost
and cheaper solutions,” is one trend he said he has seen
in the Harley aftermarket accessories segment. Underwood
also noted that an aging demographic soon to subside without
a clear replacement lined up is what he believes is the
biggest threat facing this market. Sales are the same or
better than the year prior’s, he divulged, adding, “Many
weaker companies dissolve as the market tightens up. We feel
this business shifts our way. In addition, frustration with
lesser quality products draws customers to end the cycle of
woes by purchasing premium.” Underwood continued by saying
premium, supported end-all solutions save frustration for
the dealer and the customer alike. “American-made
Harley-Davidson aftermarket product is a safe start when
searching for quality,” he concluded.
Baker
Drivetrain
www.bakerdrivetrain.com |
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Richard
Schafer, director of Biker’s
Choice, reported the Reno Cycle Worx Brute 200 wide tire
kit for baggers offers improved looks, stability and
handling and the bags remain in the stock fender location.
People want more comfortable rides and so are moving towards
the bagger market, he noted, adding, the company has seen a
slight increase in sales due to increased market share. To
him, the biggest threat to the industry is the economy and
the correction of the aftermarket accessories business,
Schafer told us, adding, the biggest opportunities lie in
the aftermarket bolt-on parts for OEM Harley-Davidsons and
providing the best customer service to their dealers. “An
assortment of product and timely delivery to our dealers and
ease of doing business with Biker’s Choice,” is one
example of good customer service, he explained. Schafer
concluded by saying, “Even though the market is correcting
itself, the end consumers still want their bikes to
outperform and look different from their buddies’.”
Biker’s
Choice – Tucker Rocky
www.bikerschoice.com |
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“With
the addition of Harley’s new 2008 lineup and the emergence
of other brands, the handlebar biz is changing fast,”
stated Cyclesmiths’ General Manager Ron Boyd. He told us the company is
introducing new applications for two of its popular
handlebars, the Bagger Apes. “The 13 inch and 16 inch
versions are now available for 2008 Harley-Davidson Touring
models with the new ‘Throttle-by-Wire’ technology,”
Boyd explained, adding, Road King applications will also be
available soon. “For the rest of the masses there are also
new applications of standard Apehangers and beach bars, 1
3/4 inch fat bars suitable for Dyna and Softail models that
come equipped with 1 3/4 inch bars and handlebar/riser
combinations suitable for most metric and American
cruisers,” he told us. Boyd noted two threats to the
industry: the first is government regulation and the other
is Harley-Davidson. “Look at the progression of the V-Rod.
Accessory wise, each model changes every year; that’s a
lot to keep up with for a mediocre selling product,” he
explained, adding, “We see a lot of those situations with
the 2008 lineup; you kind of need to predict what is going
to be popular. The early bird catches the worm.” Sales are
about the same as last year’s, he divulged, due to the
flat market; however, certain items still sell very well.
“It is really important to know parts compatibility more
than ever. I think customers get most upset when they buy a
part only to find it won’t work on their particular model
and year,” Boyd advised.
Cyclesmiths
www.cyclesmiths.com |
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Küryakyn’s
Director of Marketing Marc Wolfram told us the company will
have a new product a day coming out in the spring and one of
these products is its Widow Grips. “We try to make
products that look good with lots of chrome,” he said,
adding, “We also blend comfort into the design to make it
user friendly.” Besides adjusting to new bike models,
Wolfram said Küryakyn
also offers themed products, such as the Zombie, Widow and
Flamed theme lines that include grips, shift linkages, pegs
and windshields. “The biggest opportunity for us is to
adapt to the changing market demands and new bike models,”
he explained. Sales are up across the board, Wolfram
divulged. He suggested stores stock products that are in the
$100 range.
Küryakyn
www.kuryakyn.com |
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[H-9]
The all-helical gear six speed transmission gearset is the
latest from S&S
Cycle, informed Media and Advertising Supervisor Howard
Kelly. “By using an all helical-gear design, noise is
significantly reduced,” he explained. Also there is more
contact area for additional strength and the gear ratios are
lower between 1st to 5th and 6th is a 1:1 final drive, Kelly
told us. “By coupling these new ratios with a 34 tooth
output pulley, highway rpm is reduced and in town gear
ratios are better,” he added. The company’s transmission
and high performance clutches are becoming very popular with
customers who want to fix up their used Harley-Davidsons,
Kelly noted, adding, “The biggest opportunity is to be an
informed dealer. By knowing what products are available when
a customer walks in, you have the ability to respond to his
needs quickly and intelligently. Education is the secret to
a secure future in the Harley-Davidson aftermarket world,
which is why we opened the S&S Training and
Certification school; it let’s us educate our dealers for
the future.” Kelly reported that the company’s component
sales are going really well and that S&S is fortunate to
be able to offer a diverse group of products allowing them
to service many different parts of the market. “Today’s
Harley-Davidson owner is more informed and researches a
product a lot more than year’s past,” he noted, adding,
“By learning about the products you sell and, even better,
trying them in your own bikes, you will be able to speak to
your customers from a position that they will respect and
appreciate.”
S&S
Cycle
www.sscycle.com |
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The
new Ultima two
inch belt drive/open primary (pictured on page 30) is “a
skinny open primary that offers a more balanced ride while
delivering high horsepower transfer capability,” reported
Vice President Ken Francis. He told us the trend he has
noticed is toward leaner looks and more balanced rides,
which is provided by this narrower open primary. According
to Francis the only threat he sees to this industry is when
people take advantage of other’s fear regarding the
economy. It’s like the old adage, ‘Nothing to fear but
fear itself’, he added. Sales are up as the company
continues to expand its drivetrain product line, stated
Francis, who concluded by advising dealers to “display the
performance and drivetrain product so customers can
visualize the upgrades and accessories they want.”
Ultima
Products – Midwest
Motorcycle Supply
www.ultimaproducts.com |
There
is no end to the types of modifications riders are willing to put
their rides through and dealers should make the most of it by
stocking and displaying these great items for when their customers
come calling. We’d like to thank those companies who helped us put
together this market report and for those who missed out, well,
we’ll try again next time. And to our readers, be sure to get your
sneak peek at what you can expect to find at the Cincinnati V-Twin
Expo, elsewhere in this issue.
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