Motorcycle Tires and Wheels Market Report
for 2009
“Motorcycle tires have become more specialized for specific tasks,” noted Peter Vetrano, spokesperson for Full Bore USA. He continued by explaining, “Many more sizes with different load and speed ratings are necessary for today’s bikes. Just because it will fit on the rim, however, doesn’t necessarily mean it is the correct tire for your customer’s bike or usage.” By becoming aware of the different features and benefits of the available tires and wheels, you can help your customers find the correct size, materials, tread, look, etc. for their intended application. The following companies have offered up their latest motorcycle tire or wheel for your consideration.
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The D.I.D DirtStar rim is designed for use in
supercross, motocross, Enduros and desert racing, described spokesperson Aki
Sanada, who continued by saying the company offers these rims in two variations, the LT-X (light version) and the ST-X (strong version). “LT-X is ultra lightweight while maintaining the same strength as our competitor’s strongest race rim,” Sanada explained, “It keeps the optimal balance between the weight and strength.” Only a fraction heavier, the ST-X rim is said to be the strongest rim in the motorcycle industry and are reportedly used by riders such as Andrew Short, Davi
Millsaps, and Heath Voss. This summer the company instituted a free chain-for-dealers program, said
Sanada, who concluded by telling stores, “When dealers purchase select quantities of certain chain models from their authorized D.I.D distributor they qualify for free chains.”
D.I.D – Daido Corporation of America
www.didchain.com
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Peter Vetrano reported Full Bore USA has released its latest motorcycle tire, the Full Bore M-66 Tour King. These tires are premium quality cruiser/ touring tires available at affordable pricing, he told us, adding the price of these tires is lower than comparable tires. “We offer an affordable alternativeto current
premiumbrands,” Vetrano stated. He urged stores to make sure their customers know how to select the proper OEM sizing for their bike and to check the load range of the tire.
Full Bore USA – Motoman Distributing
www.fullboretires.com
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Western Power Sports (WPS) Product Manger Dan Lopez announced the company has recently added a 240/40VR18 size 005 Advance radial rear tire to the Shinko line of street tires (pictured in feature header). “Like its predecessor, the 240 size Advance has a large block-type tread pattern that makes it an excellent all-around radial tire, offering exceptional braking, cornering and acceleration characteristics,” described Lopez. He told us these tires feature specially designed tread grooves that help dissipate water efficiently on wet surfaces, as well as Aramid belts to enhance high-speed performance. “The 240/ 40VR18 Advance rear is V speed rated (149 mph) and DOT approved,” he added. Lopez told us WPS has focused strongly on high value products that give the customer a lot for his/her money. “We’ve also made sure that we have the maintenance items that dealers need in stock when they need it,” he explained, adding, “These days have forced many dealers to carry less on-hand inventory than they might have in the past, so we have to make sure that we can supply our customers quickly.”
Shinko – Western Power Sports
www.wps-inc.com
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Vee Rubber will be introducing its new sport radial, the Edge, which will feature race technology with street performance, informed spokesperson John
Leale. He told us these tires are designed with a special blend of front and rear compounds for ultimate handling and quick warm up in wet or dry conditions, plus they feature excellent high-speed stability and cornering.“It has the latest technology and compound, which will enhance handling for any sport bike,” Leale added. Consumers should know that “they are getting the absolute best value for their investment in both performance in wet and dry conditions and the latest technology and grip,” he explained. Leale concluded by saying, “Vee Rubber has always been an affordable tire. We are continuing to keep our prices at a very cost conscious level to help the consumer have a quality product at an affordable price.”
Vee Rubber USA
www.veerubber.co.th
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Whether your customers are interested in upgrading their motorcycle with a new set of wheels, or finding replacement tires, it is important to make sure both your staff and your customers know the benefits and features of the product they intend to buy. Keeping these items on display and in stock can also draw riders’ eyes, and their wallets, to future sales. We’d like to thank all of the companies who participated in this segment and you can use the contact list provided if you’d like to receive more information on any of the tires or wheels featured in this segment.
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